The nine app jobs that actually move Shopify revenue — reviews, email, upsells, automated markdowns, subscriptions — with the best free and paid pick for each, and the app-bloat rule that protects your speed.
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Pinnacle
For premium multi-line catalogs: advanced filtering, metafield-driven specs, sticky add-to-cart.
Distinctive
For visually-driven brands: full-bleed hero video, color-led merchandising, quickshop on collection grids.
Vision
For brands that sell with story: long-scroll product pages, AI-tuned conversion blocks, OS 2.0 native.
Habitat
For lifestyle and wellness brands: editorial product layout, ingredient storytelling, OS 2.0 native sections.